VIVID
Public Relations Plan
Fliers
BLOG
Social Media
Radio/Newspaper
Direct Marketing
The interns will create the graphics for the fliers, then get the design approved by the executive director. Then, the interns will distribute the fliers to stores, coffee shops, and schools. They will be responsible for contacting the businesses and administration of the school boards.
The interns will also run all social media sites including: Twitter, Instagram, Facebook, and Pinterest. They will actively reply to comments and post regularly what VIVID is doing.
The executive director will be responsible for running the blog. They will capture every event and write a blog post about it. They will also think of creative blog posts on how to get involved in the community or fun activities that help people embrace a VIVID life.
The volunteer manager will be responsible for marketing to the volunteers. They will contact the students that applied to be in the program and find a local (or not local) contact in the industry that is willing to mentor the student. The volunteer coordinator is also responsible for checking up on all the students on a monthly basis to make sure the mentor is being helpful.
We will put our events in the radio and news paper to be advertised and spread awareness of the events.
We will get our name out there once we start hosting events for the community. This will benefit the word of mouth advertising.
Events
Laptop Stickers
We will give out free laptop stickers to promote our non-profit which reminds others to live a VIVID life.